Stress Makes You Look Younger

I normally pay as much attention to beauty ads as I would to my husband. Which is to say, not quite a lot.

But this new thing by Givenchy, says that STRESS can make you look younger. And there is a whole lot of scientific research that backs it up. Okay, now that's interesting.

Said to be revolutionary and a major breakthrough in anti-ageing skincare, Vax'in for Youth is based on the theory of hormesis -- the idea that exposure to small amounts of toxins or stressors helps your body develop immunity to them.

The beauty brand collaborated on Vax'in with bigerontologist Dr. Rattan, founder of the Laboratory of Cellular Aging in the Molecular Biology Department of Denmark's Aarhus University.

It's a serum that induces hormesis and helps boost the production of an age-defying protein called HSP70, which increases cells' prolonged resistance to aging and protects and repairs proteins found in skin.

So now I know. Hmmph. I look young not because of some sort of genetic thingy. It's the Stress, honey. Gee, thanks.